What is an advantage of using interviews in business analysis?

Using interviews in business analysis has several advantages, one of which is that they build rapport between the interviewer and the interviewee. This personal interaction helps to create a more comfortable environment where participants feel valued and respected. When rapport is established, interviewees are often more willing to share detailed insights, opinions, and experiences regarding business processes or requirements. This depth of understanding is crucial for business analysts to accurately capture the needs and challenges of stakeholders.

Building rapport also enhances trust, which can lead to more open and honest discussions. When individuals feel that the interviewer is genuinely interested in their perspectives, they are more likely to provide constructive feedback and valuable information. This can ultimately contribute to a more successful analysis process, as it allows for a fuller understanding of the context and nuances that quantitative data alone might miss.