What does the 'definition' phase in the Business Change Lifecycle emphasize?

The 'definition' phase in the Business Change Lifecycle is primarily focused on understanding the context and scope of the change initiative. This involves analyzing various perspectives, including opinions, concerns, knowledge, and ideas from stakeholders, to gather supporting data. This phase is crucial because it establishes a clear understanding of the objectives and requirements for the change effort. By collecting and evaluating this information, business analysts can ensure that the proposed changes align with stakeholder needs and organizational goals, laying a solid foundation for subsequent phases of the change process. The emphasis here is on thorough investigation and understanding, which is key to guiding the project effectively towards a successful outcome.