Porter's Five Forces Model is primarily used for what type of analysis?

Porter's Five Forces Model is primarily utilized for external industry competition analysis. This framework helps businesses assess the competitive forces within an industry that affect profitability and market dynamics. Specifically, the model examines five key forces: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of rivalry among existing competitors.

By understanding these forces, organizations can develop strategies to improve their market position, identify potential challenges, and capitalize on opportunities within their industry. This model emphasizes the importance of viewing the industry landscape from an external perspective, making it invaluable for strategic planning and competitive analysis. It doesn’t address internal assessments, financial performance, or operational efficiency directly, which are more focused assessments within an organization.