In the context of the Business Change Lifecycle, what type of changes are addressed during the 'design' phase?

The design phase of the Business Change Lifecycle is crucial as it focuses on creating a comprehensive plan that outlines how changes will be implemented across various aspects of the organization. This phase addresses business processes, IT systems, and operational changes, which are all integral to ensuring that the proposed changes are not only feasible but also effectively improve organizational performance.

During the design phase, stakeholders work collaboratively to develop solutions that integrate technological advancements with existing business processes. This holistic approach ensures that all aspects—people, processes, and technology—are aligned and that the operational model is robust enough to facilitate the necessary changes. By addressing these elements, the organization can better position itself to achieve its goals and adapt to shifting market conditions.

In contrast, the other options focus on narrower or less comprehensive aspects that do not encapsulate the full scope of what is tackled in the design phase. Focusing solely on policies and procedures or only on technological innovations would neglect the critical interplay of processes and operational changes that are essential for a successful design and implementation of business transformations.